New PADI Regional HQ offers additional advantages to PADI members

PADI Members in Europe, the Middle East and Africa will receive more customer service and support through the combined forces of PADI International Ltd., PADI Europe and PADI Nordic in 2012.

The new regional office, PADI EMEA (PADI Europe, Middle East and Africa), unites the talents and resources of the three offices in order to offer PADI Members an unparalleled level of support, service and products.

“With this new cooperation we are creating a new, strong and innovative service for our members - with a team that understands many different languages and cultures,” said Jean-Claude Monachon, vice president of sales, marketing & market development.

“We have employees who speak Italian, French, Spanish, Polish, Finnish, German and Swiss-German - just a few of the languages in which we take care of PADI members. The market must be developed further and that is exactly what we are doing for you: with our customer service, innovative marketing ideas, a broad offering of support in eBusiness and tailor-made training programs.”

PADI EMEA is the largest PADI Regional Headquarters and handles more than 2,565 Retail and Resort members as well as 57,500 individual members who certify more than 380,000 divers per year. In order to satisfy the demands of this culturally diverse and highly differentiated group of members, the opening hours and the online services of PADI EMEA have been expanded and customer service is now also available in more than 20 languages.

The centralisation of services makes possible the quick processing of member and diver certifications, uniform marketing campaigns, greater support through PADI eLearning®, simpler price configuration, expanded options in searching for and posting jobs as well as simplified mobility for instructors. Besides that, the size of the regional office significantly increases its influence and ability to integrate with media, with government and with partners in the industry.

PADI EMEA is groundbreaking for the regional diving industry, in customer service, sales, in business support, training, marketing and consultation.

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