"At launch back in 1998, the PADI Diving Society selected Sport Diver as our official partner magazine in the UK, both for their forward-looking approach to the needs of the industry and their close alignment with many of PADI’s core goals and philosophies. Key among these was the need to ensure divers feel involved in, and embraced by the sport, even if they have not dived for a while; by keeping the readership and our membership informed about equipment, techniques, events and opportunities, our joint aim was to sustain and improve diver safety & enjoyment when returning to the underwater world.
"As the years have gone by, the magazine and the Society have grown well together, and the pages of Sport Diver have proved to be a valuable and effective communication pathway through which PADI can engage with our divers, both formally and informally. Our joint activities have become increasingly well-known and popular, with throngs of visitors coming to see us at industry shows and other events in particular, making the relationship both fulfilling and effective for the magazine, and our diving public alike. Constant development work at the magazine, with close attention to style and content by editor Mark Evans and his team, keep the magazine fresh and - most importantly - our Society members tell me that they like it!’
Simon Chance, Manager, PADI EMEA - www.padi.com