Sport Diver Media Pack

“When looking to spend my advertising budget, particularly in the current economic climate, I am looking for magazines to go the extra mile and build in some added value. Sport Diver always ‘pulls out the stops’ by inventing new ways for me to spend my budget and some! Another important yet overlooked area is the link between editorial and advertising and over the years Sport Diver has excelled in this area, creating a synergy between both departments and their customers. Sport Diver understands the need to build a long term relationship with their clients and will continue to get my support for years to come.”

Andy Shears, Sales Manager UK & EIRE - SCUBAPRO UWATEC UK LTD

OUR READERS:

74% male, 26% female
74% under the age of 45
Mean gross annual household income is £45,700
33% had an income of £50,000+
36% employed in a managerial capacity
90% in full employment
Mean "readers per copy" is 2.4

DIVING TRIPS/HOLIDAYS:

The average number of dives our readers do a year is 36.

The mean number of diving trips of more than one night's stay in the UK is two, and abroad is also two.

Our readers most most-popular diving destinations ever are:
70% UK/Ireland
59% Mediterranean/Europe
52% Red Sea/Middle East

The top dive regions readers would like to visit soon that they haven't already visited:
Red Sea
Middle East
Australia
Caribbean

How our readers book their dive trips:
34% Tend to book their diving holidays through the internet
32% Use a tour operator
26% Book independently

The most-important factor by far when choosing a diving destination:
Diving quality (93%) then climate (59%) followed by accommodation (43%), and then the price of holidays (35%).
Our readers mean individual spend per year on diving holidays is £2,500, 25% spend more than £2,500, 8% spend over £5,000.

ADVERTISEMENT RATES:

DISPLAY:
Double page spread ......................£3650
Full page..........................................£1925
Half page ........................................£1015
Third page ........................................£715
Quarter page ....................................£590
Eighth page ......................................£315

SPECIAL RATES:
16 page supplement ....................£6,000
8 page supplement........................£3,500
10,000 addition reprints ..............£2,500
iPad Apps ......................................£5,000

SERIES DISCOUNT:
12 insertions ......................................45%
6 insertions ........................................35%
3 insertions ........................................25%
Series discounts are only available when booking in advance with written confirmation and must be completed within 12 months unless otherwise agreed.

CLASSIFIED RATES:
Linage, per word minimum of 12 words 50 pence.
Semi display £26 per square column centimetre

DIRECTORY RATES:
UK dive centre £300 website and magazine.
Holidays overseas £300 website and magazine.
Liveaboard £300 website and magazine.

PAYMENT TERMS:
Prepayment can be made by Visa and Master card. Our 30 day account service is available subject to a credit check; overseas clients must complete and return the credit card retention form to receive 30 days credit.

ADVERTISING CONTACTS:

Dave Pritchett
TEL: +44 (0) 118 989 7236
EMAIL: dave.pritchett@sportdiver.co.uk

Ross Arnold
TEL: +44 (0) 118 989 7220
EMAIL: ross.arnold@sportdiver.co.uk